4As Design

As an in-house designer at the 4As, I work across brand, digital, social, events, and motion to bring the organization’s work to life. From developing visual identities and campaigns to creating content for web, social, email and live events.

Position

Junior Graphic Designer

Project Length

Nov 2023 - Present

Project Overview

Scope

The client requested a thoughtfully designed book to be distributed within their company, showcasing insights from their CX research conducted by our research team.

Process

Worked closely with the research team to navigate the provided content and collaborated with a senior experience designer to define the book’s design and navigation system. A Mondrian-inspired layout was selected to effectively present the customer experience insights, complementing the focus of the content. The grid system and color scheme were aligned with both the client's and our company's brand guidelines to symbolize the collaboration. Printing was coordinated to ensure the binding, print quality, and cutting met our specifications. Once approved, the books were ready for distribution.

Outcome

The books were successfully printed, delivered to the client and received positive feedback.

Outcome

Photographs & Mockups of Final Design

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