Transforming user research into an engaging narrative
A collaborative client project that involved designing and printing a book to be distributed internally within the largest industrial manufacturing company in Europe.
Background
Discord is a communication platform that enables users to create and join servers for text, voice, and video chat, with currently has more than 500 million registered users (Influencer Marketing Hub, 2024). It is a great online space to build a community and it is commonly used by gamers as an effective online gaming chat.
Research
Industry audits and generative user interviews were the foundation of this project. Current Discord users of different categories were interviewed to discovered current user flows and opportunities to improve the overall experience with a new feature.
Promote/Join Streamer Content
[Jobs to Be Done]
Functional Aspect: Creators make a channel specifically to link their online streams
Emotional Aspect: Lets users keep up to date with their friends/creators streams.
Live Gaming Chat
[Jobs to Be Done]
Functional Aspect: Provides audio channels for players to talk to each other quickly and efficiently.
Emotional Aspect: Better experience playing online with real-time feedback as if you were in the same room.
Feature 01: 'How Might We…?' Statement.
How might we inform users more about a stream without leaving the discord app?
Feature 02: 'How Might We…?' Statement.
How might we send digestible information on the voice channel to keep everyone on a call updated?
Low-fidelity Sketching
1. Stream Announcements
This feature aims to encourage people to join streams using a more visually appealing and user friendly notification box.
Game Mode
Using digestible status updates to improve the communication with friends while gaming.
Low-fidelity Prototyping & Testing
Feature 1: Send announcements which are automatically linked to your twitch account to let your followers know when you are going live.
Feature 2: Using the app as a secondary device to add a visual form of communication with your friends while you are gaming on a voice call.
Feature 1: Final Design
On-Boarding
Exploring two different options for letting users know about the new feature on discord when they open the app for the first time after the update.
What could be next for this project?
Feature 2 has the potential to be a an accessible way for people hard of hearing to join an audio call. More testing could open up this possibility.
