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Project Overview
Problem
Discord's current features offer limited support for optimizing interactions and engagement among gamers and the streaming community.
Process
Competitive research and user interviews identified opportunities for two new features. User journey maps revealed key pain points, guiding the design process from low-fidelity wireframes to mid-fidelity prototypes. Iterative testing refined these designs, culminating in a high-fidelity Figma prototype that incorporates the Discord design system and an onboarding experience.
Solution
Feature 1: Streamlines and enhances the promotion of streamer content via customizable notification boxes, boosting visibility and engagement.
Feature 2: Improves group call experiences during gaming, with quick visual messages, ensuring clearer communication and an inclusive experience.
Context
Discord is a communication platform that enables users to create and join servers for text, voice, and video chat. It is a great online space to build a community and it is commonly used by gamers as an effective online gaming chat.
Influencer Marketing Hub, 2024
registered users on Discord. (Including myself!)
Research & User Interviews
Industry audits and generative user interviews were the foundation of this project. Current Discord users of different categories were interviewed to discovered current user flows and opportunities to improve the overall experience with a new feature.
Users Interviewed
Users Insights
Promote/Join Streamer Content
[Jobs to Be Done]
Functional Aspect: Creators make a channel specifically to link their online streams
Emotional Aspect: Lets users keep up to date with their friends/creators streams.
Live Gaming Chat
[Jobs to Be Done]
Functional Aspect: Provides audio channels for players to talk to each other quickly and efficiently.
Emotional Aspect: Better experience playing online with real-time feedback as if you were in the same room.
Problems Identified
Feature 01: 'How Might We…?' Statement.
How might we inform users more about a stream without leaving the discord app?
Feature 02: 'How Might We…?' Statement.
How might we send digestible information on the voice channel to keep everyone on a call updated?
Development of Feature A
How might we inform users more about a stream without leaving the discord app?
Low-fidelity Prototypes
Concept:
Stream Announcements
Encourage people to join streams using a more visually appealing and user friendly notification box.
Mid-fidelity Prototype: A data-driven health tracking system with daily inputs across various health categories, providing insights into well-being trends over time which can be downloaded or shared.
Final Design of Feature A
How might we inform users more about a stream without leaving the discord app?
Final Prototype:
The announcement button can be found within the message bar. Clicking on the button will open up your templates for stream notifications.
Connect your twitch account to the notification and add extra details such as start time, duration and game played.
Development of Feature B
How might we send digestible information on the voice channel to keep everyone on a call updated?
Low-fidelity Prototypes
Concept:
Game Mode
Using digestible status updates to improve the communication with friends while gaming.
Mid-fidelity Prototype: Using the app as a secondary device to add a visual form of communication with your friends while you are gaming on a voice call.
Final Design of Feature B
How might we inform users more about a stream without leaving the discord app?
Final Prototype:
Within an audio call a new option to switch game mode on/off appears.
When you turn your phone landscape you can use this as a secondary device to send quick visual messages into the chat.
New Feature Onboarding
How do we inform the users about the new features on the app? Exploring two different options for letting users know about the new feature on discord when they open the app for the first time after the update.
Figma Prototype:
What could be next for this project?
Advancing Feature A to offer greater customization options, including stream snippets, highlights, and improved integration with Twitch.
Development of Feature B to provide an accessible way for individuals who are hard of hearing to participate in audio calls. Further testing could pave the way for this enhancement.
